Thursday, February 4, 2010

Playing With A New Logo - Part II

In 'Playing with A New Logo - Part I", I displayed some logo ideas I came up with the other night. Basically all are the same logo and color, just different fonts on the name and tag.

Years ago in college, at ITT Technical Institute, I was taking a clash in Flash animation and we had an assignment to create a short animation for a company logo. That is when I created "BH Creative Media & Design" - now shortened to "BH Creative Design". Back then, I created a flash animation which I never did live down during that class.

Before I embarrass myself with the link, (and most of you will scroll down anyway and find it), the idea of my company was to inspire creativity in every person. My thought was that if I could be creative, so could the next student or person. Throughout my life, I was fascinated at people's creativity. So I created the idea of, "Deep Down A Creative Fire Burns", then came the punch line, "Let It Burn". Once I overcame the humility of all the ointment puns, I realize this was a marketing strategy that would just backfire, no pun intended. OK, so here's the link, please keep reading though: http://www.bhcreativedesign.com/samples/bhcreative_burn.htm

The next thought I put into the name and logo came after a few therapy sessions and months later ... and no ointment! I wanted complex simplicity. Yes, I realize how it sounds and how it looks. I created the logo currently used. If you look at it, between the "b" and the "c" there is a small line connecting the too letters, whose purpose was to serve as the middle stroke of a very curvy and inter-twined "h", all representative of "BH Creative". The biggest ponderance out of this logo was what "bc" stood for. So I had failed again and given in to a new idea for awhile. This and I had a delusional self-serving thought that it didn't matter if others understood it, or that the artists in the room woud see it as I saw it, because I was an artist. Eventually, the flaw in much of that last thought came through. Other artist aren't looking at my site, employers and clients are.

The New One
So for this next venture into self-expression. I created the logo that upon inspection, represents all the letters, "BH" and "C" and "D" for creative design. Upon looking, it looks like a box unfolded (the C and D) and a box coming out of the other box (the B and H), so is born the theme of hinking outside the box, represented by various ads in a box - we'll work on that one. Hopefully, this can evolve into a permant idea, or at least a more sensible anc clear representation. But you can email your puns and jokes to me, you just have to track down my email address! Enjoy.

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