Look ma! Let's put it on the fridge! Logos - 529 Landers

While I was working at PAX as a master control operator I'd do a lot of dreaming but didn't always have a lot of knowledge behind it. My first logo I ever created was for my website, bhcreative media&design. On occasional smoke breaks I'd chat with a guy named John that worked for a custom home company. Talking to him sometimes was exciting and educational. At other times it was discouraging. I was never going to be that focused, motivated and smart.

I remember one time he pointed out solidly, logos have to look without color. So I always try to think of how they look in black and white and greyscale. Now that I work for a company that handles designs, and I work for an employer who is color-blind, I realize one of those life lessons, people don't see things the way I do.

My friend Jay had gotten his own website. I already liked his title better than my own. I had taken this nickname with "Wolf" further than he cared I think and set an identity for him he may not have wanted. In the end, I came up with somethiing that popped to me, but never really cuaght with him. This is why you design logos for the client, for the client, and not for your portfolio. It's called a provided service job. You're providing a service for them, not the other way around.

I think once you got somthing that looks good and clean in greyscal or blacck and white, I think, what you're supposed to do is apply color to it. My guess is that the first stage would have even been in less detail, more outlined. And here's the truth for me, why I am not a professional at this. I design in color. What pops to me is style and color. Below I threw in a few extras. he snazzy design and the applicable design. The applicable is th one where I look to see the multiplicity and duplication of this logo or identity. Hoes it work on business cards, on the web, on lettterhead? Packaging an idea and presenting it on different mediums is one of those aspects of design I enjoy.

I'm, for the most part, a brand name junkie. I see the recognizable identity marketed across different platforms and I get a creative juice that gets a taste of something good. If they marketed and packaged a product for me, I'd unfortunately, have less tendencies to do the right research on the full value or benefits of the product and get subjected to being a potential customer all to the thoughts of, "Ooh, that looks purty!"

Enjoy the last one - no paragraph to package it with, just a sore thumb on the bottom of the entry.