One of the more casual, and possibly most offensive in presentation. Hobo Interactive was another daydream product that started with a small sick laugh and esculated to a fully offensive branding design.The idea derived from brainstorming a name to represent the type of services I hoped to provide. Cheap service to those who didn't want to pay the high price but still desired some quality. I had fun packaging this idea. And had fun creating it.
The hat on the lower right was created in 3D studio max. I put a single spotlight on it to display the shadow. The "Hi" inside the circle was where the laughter came from. I think I was probably drawing this somewhere and luaghed to myself. Meanwhile, someone probably walked by me thinking what a wierd little man. I thought of the video advertisement for this. The "Hi" logo drawn with a finger on the morning dew of a car window. As the water on the logo starts to drip down, you'd see the hobo in the backseat, with his clothes, his hat, his vodka, his laptop, and his business card. I still hope to shoot it soon, so don't steal this pleasure away from me. I can't afford the prescriptions. And it's also a greeting, "Hi". A beggining. "This could be the beginning of a beautiful friendship"
I believe this was previous to later attempts at the full package, the letter head and business card. I may not remember this correctly, but I think it was inspired by a job rejection I got from a design company. It really deflated the blow a little when this design company, "Hill" and something or other sent me a branded envelop and letterhead to tell me I didn't match any openings at the time. In my small efforts and big mind, I was honored to be rejected so professionally. (Got that one ladies?). And so this collage was given life and existence.
No comments:
Post a Comment